Types of Hearing Aids

Hearing aids can improve the quality of your life as well as their family, friends, and colleagues. Once treated, those with hearing loss can more effectively engage in conversations both socially and professionally. This dramatically reduces the stresses a hearing loss causes; an important fact given the connection untreated hearing loss has with dementia. It also reduces the stress family and friends go through, especially the guilt of leaving someone out of the conversation because they just can’t hear.

At Sound Hearing Care, we offer multiple brands and various price points; ranging from $899 and up.  We also offer 0% financing for up to 2 years.

Read about the different levels of hearing aids by clicking the image below.  Contact Jennifer for a complimentary hearing consultation and find out if you too could benefit from the great technology available today.


    Susan came to see Jennifer after not being able to hear at her granddaughter’s school play.


    Her hearing loss was just starting to bother her – Susan doesn’t spend a lot of time in noisy environments.  Just out with family occasionally and church.


    For people with quiet lifestyles, hearing specialist Jennifer Waddell recommends ‘basic’ hearing aids – this level comes in various styles and fit almost any budget.


    John retired this year and plans to spend a lot of time catching up on his books and listening to his massive jazz collection.


    His daily life is pretty noise free except for his jazz but Lisa, his wife has gotten tired of repeating herself.


    On Jennifer’s recommendation, John chose ‘standard’ level hearing aids which also come in a multitude of styles and fit most budgets.

    Joanne’s been wearing hearing aids for several years now. She’s a healthcare professional and needs flexible technology.


    Advanced instruments work for Joanne since she’s exposed to mixed atmospheres in her work and home life.


    She works with Jennifer at Sound Hearing Care on maintaining her ‘advanced’ hearing aids. These come in a variety of discreet styles. 


    James needs the ability to hear the slightest change in lung health and interact with his patients. His hearing aids need to be the very best technology.


    Hearing professional Jennifer Waddell works with patients like James on fitting and customizing the most advanced digital hearing aids available today.


    These ‘premium’ level hearing aids help patients like James continue to do amazing work in the community. Find out more about digital options.


    Invisible in the canal (IIC) hearing aids are worn deep in the ear canal, meaning that virtually no one can see them. These aids are good for people with up to moderate hearing loss who don’t want their hearing aids to show.


    • Least noticeable
    • Natural sound localization
    • Reduce occlusion


    • Short battery life
    • Too small for directional microphones
    • More vulnerable to moisture
    • May be more expensive compared to larger models

    CICs are the smallest hearing aid style except for invisible-in-the-canal (IIC) hearing aids. They fit inside the ear canal, with only a small portion of the face visible, making them difficult to notice.


    • Very discreet
    • Custom fit
    • Natural hearing experience
    • Low feedback due to placement
    • Stays in place


    • Short battery life
    • More difficult to insert
    • Prone to moisture/earwax build-up
    • Fewer features than larger models
    • Can be difficult to fit in some ear canals

    As the name implies, in-the-canal (ITC) hearing aids fit in the ear canal. They are slightly larger and extend a little farther out than completely-in-the-canal (CIC) hearing aids. However, due to their slightly larger size, in-the-canal (ITC) hearing aids can fit more features than CICs.


    • Discreet
    • Natural hearing experience
    • Cuts down on feedback
    • Stays in place


    • Short battery life
    • More difficult to insert
    • Prone to moisture/earwax build-up
    • Fewer features than larger models

    An in-the-ear (ITE) hearing aid is custom made in two styles — one that fills most of the bowl-shaped area of your outer ear (full shell) and one that fills only the lower part (half shell). Both are helpful for people with mild to severe hearing loss.


    • More features, such as a volume control
    • May be easier to handle
    • Longer battery life


    • Susceptible to earwax clogging the speaker
    • May pick up more wind noise
    • More visible in the ear

    The receiver-in-canal (RIC) and receiver-in-the-ear (RITE) styles are similar to a behind-the-ear hearing aid with the speaker or receiver in the canal or in the ear. A tiny wire, rather than tubing, connects the pieces.


    • Suitable for most levels of hearing loss
    • Discreet size, less visible behind the ear
    • Fits mild to severe hearing losses
    • Good battery life


    • Is susceptible to earwax clogging the speaker
    • Not suitable for profound hearing loss
    • Draining ears will damage speaker

    The most familiar hearing aid style, Behind-The-Ear (BTE) aids, are housed in a durable case that rests on the back of the outer ear. These aids are suitable for the widest range of hearing loss, including profound hearing loss. While the larger size BTEs allow for more power and features, the smallest ones, mini BTEs, are practically invisible when worn.bte


    • Easy to handle, insert and adjust
    • Suitable for all levels of hearing loss
    • Can fit many features
    • Larger batteries for longer battery life


    • More visible than smaller models
    • More sensitive to wind